ANTHEM ENTERTAINMENT & WAX RECORDS ANNOUNCE UNPRECEDENTED CREATIVE PARTNERSHIP
Photo Credit: Alyssa Reid
For immediate release
Toronto, ON/Nashville, TN (November 7th, 2024) – Anthem Entertainment, one of the world’s leading independent music companies, and Wax Records, one of Canada’s foremost independent labels, are thrilled to announce a strategic creative partnership designed to revolutionize the artist development process. This collaboration responds to the ever-changing needs of today’s talent, providing the resources to encourage artist autonomy in order to flourish in the rapidly evolving music landscape.
Boasting innovation and agility at its core, the Anthem-Wax partnership aims to dismantle the traditional barriers that often hinder the music-making process, and foster an environment conducive to streamlined project scaling and creativity. This synergy establishes a robust pipeline for songwriters and producers, equipping them with a suite of resources to enhance their creative output and market readiness. By introducing initiatives like international song camps that facilitate collaboration across diverse genres, in-house studio spaces for hands-on recording, and dedicated writing rooms, the partnership prioritizes intentionality in the creative process. With an expanded network of resources, artists gain access to a comprehensive toolbox that enables them to produce a higher volume of music and effectively bring their repertoire to market. Together, Anthem Entertainment and Wax Records are creating the mecca for songwriters and artists to connect, create, and develop.
“I’m thrilled to welcome the Wax team — and their exceptional roster of artists — into the Anthem family,” stated Anthem CEO Jason Klein. “Jamie and Ron have built an extraordinary label, with a creative and agile approach to artist discovery, development, and marketing that transcends conventional limitations. This partnership will allow Wax to elevate their outstanding work with additional resources and infrastructure, and introduce an exciting new creative pipeline for Anthem’s songwriters. The possibilities for global success with this partnership are limitless.”
“The global music marketplace is an ever-changing adventure. Through countless hours of dedication and hard work, we strive to cultivate a vibrant entrepreneurial culture that supports and provides globalization opportunities for our community,” shares Wax Records President and Head of A&R Jamie Appleby. “We are excited for the next evolution of Wax Records, and have tremendous admiration for Jason and the exceptional team at Anthem. This new venture will expand our on-going commitment to our incredible artists, venture partners, and sub label groups.”
The focus of this partnership will be on enhancing the relationship between publishing and creative, facilitating a seamless channel for songwriters and artists to produce viable projects. By harnessing the power of two of Canada’s most respected music companies, this partnership aims to offer artists an unparalleled global experience, complete with innovative publishing opportunities and comprehensive label services. Wax Records brings over 20 years of industry experience with global partners such as Virgin Music, Universal Music, Sony ATV, and a proven track record in artist development and A&R with a roster of Platinum selling talent such as Alyssa Reid, Shawn Desman, and Virginia to Vegas. Anthem Entertainment not only brings the globalized power of internationally renowned hit songwriters such as Chantal Kreviazuk and Timbaland, but also a massive catalog of songs, a unique infrastructure that boasts robust creative and executive teams, and creative spaces in Toronto and Nashville, including state-of-the-art studio spaces at Toronto’s renowned Noble Street Studios.
Together, Anthem Entertainment and Wax Records are dedicated to leading the charge in artist empowerment, helping talent navigate the new landscape with confidence and support. This partnership represents a significant step forward in the evolution of the music business, offering a new model that prioritizes project agility and creative collaboration to expedite the growth of new talent.
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About Anthem Entertainment:
Anthem Entertainment Group is one of the world’s leading independent music companies. Comprising award-winning organizations, Anthem Entertainment is home to Anthem Music Publishing and Anthem Records. Headquartered in Toronto, with operations in Nashville, New York and Los Angeles, Anthem supports and invests in the careers and works of songwriters and artists, and the creation of exceptional music for recording artists and audio-visual productions. Anthem’s unique approach combines the resources, power, and reach of a major with the agility, entrepreneurism, and soul of an independent.
About Wax Records:
Founded in 2009, Wax Records is one of Canada’s most esteemed independent record labels, known for its commitment to discovering and promoting exceptional Canadian talent. With a focus on artist development, Wax has cultivated a diverse roster that includes multi-platinum stars such as Alyssa Reid, Shawn Desman, and Virginia to Vegas, JUNO Award-winning instrumentalists Blitz//Berlin and breakout talents like CON THE ARTIST, Ash Molloy, Aidan Skira, Francis Skyes, and Julien Daniel. Wax Records has strategic partnerships with industry leaders like Anthem Entertainment, Universal Music Group, and Sony ATV, solidifying its position on the global stage. The label’s mission is to support artists in building sustainable careers by helping them define their unique voices and connect with audiences both at home and abroad. With an impressive track record of success, Wax continues to be a key player in the Canadian music landscape, fostering the next generation of musical talent.
MEDIA CONTACTS:
Canada:
Jess Seguire, Alley Cat PR
jess@alleycatpr.com
US:
Greg Cortez, 42West
Greg.Cortez@42West.Net